Irish whiskey liqueur Shanky’s Whip has launched three new formats for UK retailers.

The 350ml, 1l and 1.75l bottles are now available from spirits distributor Craftwork.

Each bottle size reflects the supplier’s aim to target different retailers who serve different customer demographics.

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Tim Dunlop, commercial director at Shanky’s Whip, said: “Now available in over 50 markets, Shanky’s Whip has rightfully earned its place on shelves around the world.

“With the launch of the new formats, we’re broadening its and appeal even more. We’re in a period of significant investment for Shanky’s Whip and its success is testament to its striking brand proposition, quality liquid and unique offering.” 

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