- Product: Innocent Kids Juicy Water
- Supplier: Coca-Cola Europacific Partners
- RRP: TBC
- Available: 5 April
Coca-Cola Europacific Partners (CCEP) is launching a new range from Innocent Drinks: Innocent Kids Juicy Water.
The new range will be available to convenience stores from 5 April in Apples & Strawberries and Apples & Mangoes varieties.
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Both flavours are made with 70% real fruit, and contain no addesd sugar, sweeteners or artifical flavours, counting as one of the recommended five a day.
According to the supplier, only 12% of UK children are getting their five a day and 63% of parents in the UK worry their child does not get enough nutrients from their diet. Innocent Kids Juicy Water is aimed at helping them achieve this.
CCEP will support the launch with a marketing campaign including outdoor advertising. Convenience retailers will also have access to relevant PoS and digital assets from My.CCEP.com.
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