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Innocent launches Blueberry Focus Super Smoothie

The new flavour is available in 300ml and 750ml bottles

innocent blueberry
  • Product: Innocent Blueberry Focus Super Smoothie
  • Supplier: Innocent Drinks
  • RRP: £2.50 (300ml), £4.50 (750ml)
  • Available: Now

Innocent Drinks has added a Blueberry Focus Super Smoothie to its functional drinks range, available now.

The new variety is available in 300ml and 750ml varieties, with RRPs of £2.50 and £4.50. It joins the brand’s existing Energise and Invigorate lines.

It contains a blend of crushed blueberries, strawberries, apples, rhubarb, spirulina and added vitamins.

Its launch comes as functional smoothies are the fastest-growing segment within the smoothies category in the UK, according to Nielsen.

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“We know more UK consumers are looking for ways to increase their health and wellbeing, with a growing demand for products that offer a positive effect on health beyond basic nutrition”, said Innocent’s nutritionist Louisa Handley.

“Along with being packed full of fruit & veg, innocent’s Super Smoothie range are high in added vitamins and contain extra ingredients such as flax seeds, spirulina, and guarana. Each Super Smoothie flavour provides a specific health benefit for drinkers, such as helping to support energy, immunity, and mental performance.

“With a growing demand for food and drink products that support cognitive health, new Blueberry Focus has added Vitamin B5, which helps with focus and mental clarity, as well as Vitamin C which contributes to the reduction of tiredness and fatigue.”

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