- Product: Innocent Blueberry Focus Super Smoothie
- Supplier: Innocent Drinks
- RRP: £2.50 (300ml), £4.50 (750ml)
- Available: Now
Innocent Drinks has added a Blueberry Focus Super Smoothie to its functional drinks range, available now.
The new variety is available in 300ml and 750ml varieties, with RRPs of £2.50 and £4.50. It joins the brand’s existing Energise and Invigorate lines.
It contains a blend of crushed blueberries, strawberries, apples, rhubarb, spirulina and added vitamins.
Its launch comes as functional smoothies are the fastest-growing segment within the smoothies category in the UK, according to Nielsen.
Juice Burst is ‘Punchy to the Core’ in new campaign
“We know more UK consumers are looking for ways to increase their health and wellbeing, with a growing demand for products that offer a positive effect on health beyond basic nutrition”, said Innocent’s nutritionist Louisa Handley.
“Along with being packed full of fruit & veg, innocent’s Super Smoothie range are high in added vitamins and contain extra ingredients such as flax seeds, spirulina, and guarana. Each Super Smoothie flavour provides a specific health benefit for drinkers, such as helping to support energy, immunity, and mental performance.
“With a growing demand for food and drink products that support cognitive health, new Blueberry Focus has added Vitamin B5, which helps with focus and mental clarity, as well as Vitamin C which contributes to the reduction of tiredness and fatigue.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!