Imperial relaunches Embassy Signature Silver Edition

• Product: Embassy Signature Silver Edition
• Supplier: Imperial Brands
• RRP: £12.75
• Available: now

Imperial Brands is relaunching its Embassy Signature Silver Edition cigarettes for a limited time, with an updated design.

Available for a limited time, the updated Signature Silver Edition now has a diamond-shaped bore filter, to offer a unique smoking experience.

This is alongside reduced-smoke-smell paper and resealable foil packaging.

Imperial brings back indie-exclusive 21s cigarette and 32g tobacco packs

The relaunched cigarette carries a £12.75 RRP for a pack of 20s.

Yawer Rasool, consumer marketing Director UK & Ireland at Imperial Brands, said: “As consumers continue to seek out the greatest value for money possible, many adult smokers are increasingly buying tobacco products in the lowest price tiers. In fact, over a quarter of tobacco sales are now within the low price tier and this is also the largest sector in growth. However, while shoppers are looking for value, many don’t want to comprise on quality.

“Through the launch of our Embassy Signature Silver Edition, we’re directly addressing both of these consumer needs with a completely unique product that offers exceptional quality and premium features from the well-known Embassy brand, all at a great value price point. The new packs will only be available for a limited time only so we’d recommend that retailers stock up now to take advantage of the summer sales on offer while they can.”

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