Imperial Tobacco has launched an updated Embassy Signature Silver Edition, available for a limited time.

The variety contains reduced smoke smell paper, which limits lingering smoke odour on hands and clothes after smoking, as well as a new shaped filter which the supplier says provides adult smokers with an enhanced experience.

Its pack has been designed with a resealable foil feature to fully protect and secure the cigarettes’ freshness. Its trade outer features a modern design with a luxury printed sleeve to further promote the brand’s premium positioning.

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Embassy Signature Silver Edition has an RRP of £11.60 for a pack of 20s.

Tom Gully, head of consumer marketing UK&I at Imperial, said: “Our newly improved Embassy Signature Silver Edition offers a whole host of premium features from a brand where everything is premium except the price. In the current economic climate, consumers are continuing to seek out familiar brands that they know and trust that deliver satisfaction at low prices. Helping retailers tap into this trend is a key factor for Imperial, which is why we’ve launched this new limited edition range. Given the new packs will only be available for a short time, we’d suggest that retailers stock up now in order to fully take advantage of the new launch while they can.”

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