- Products: Blu Bar kit and pod packs
- Supplier: Imperial Brands
- RRP: £5.99 each
- Available: now
Imperial Brands has expanded its Blu Bar vape range with the launch of three new kit varieties and 11 new pod varieties.
The three new kit flavours are Watermelon Ice, Blueberry Ice and Blueberry Sour Razz. Each kit comes with a rechargeable device and flavoured pod at an RRP of £5.99.
Meanwhile, the new pod flavours are Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and Triple Melon. These are available in packs of two pods, also at a £5.99 RRP. Each pod allows up to 1,000 puffs.
According to recent research, the top 10 most popular flavours among UK disposable-vape users are fruit-based, with Lemon Lime, Pineapple Ice and Strawberry Ice the top three.
Imperial launches Blu Bar pod kit in four flavours
The supplier hopes the new launches will help retailers provide disposable vapers with viable alternatives as they look to switch to rechargeable vape systems ahead of the disposables ban on 1 June.
The top three flavours for pod-based vapers are Mixed Fruit, Blue Raspberry Ice and Peppermint Tobacco.
Yawer Rasool, consumer marketing director UK & Ireland at Imperial Brands, said: “The vape market in the UK is being driven by two key factors – flavour choice and ease of use. As the availability of disposable vapes comes to an end in the UK, our extended Blu Bar range has been designed to be just as easy to use as a disposable vape product, while offering the most popular flavours in a reuseable pod format.
“Given that the overall pod market nearly doubled in the last year, mainly due to growth in the availability of products which offer the same convenience as disposable vapes, it is clear that the new Blu Bar kit and pods are a ‘must stock’ item for retailers.”
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