Imperial Tobacco has launched a Compact range across its Richmond and Players cigarette brands for added on-the-go convenience.
The new cigarette sticks are 13% slimmer in size and come in a modern rounded-corner pack that fits easily into bags and pockets.
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They carry RRPs of £10.99 (Richmond) and £11.60 (Players).
Tom Gully, head of consumer marketing UK&I at Imperial, said: “With cigarettes in the lowest price sector seeing substantial growth year on year, our new Compact variants from two of our leading cigarette brands, Players and Richmond, will help retailers tap into shopper demand for value.”
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