• Product: Blu Bar Kit
• Supplier: Imperial Brands
• RRP: £5.99 (device + pod), £5.99 (two pods)
• Available: now

Imperial Brands has launched a new Blu Bar vaping pod kit, which offers up to 1,000 puffs per pod.

The new kit has a 550mAh battery and a USB-C charging port for reusability. It also has a visible liquid level so users can see when their pods need to be replaced.

It also has a security lock to prevent leakage when the device is not in use.

There are four flavours at launch: Cherry, Pineapple, Blueberry Sour Raz and Watermelon Ice. Shoppers can buy a kit containing a device and pod in either Cherry or Pineapple flavours at an RRP of £5.99, as well as pod packs of each flavour, with two pods per pack, also with a £5.99 RRP.

Imperial launches Blu Bar 1000 disposable range

Yawer Rasool, UK&I consumer marketing director at Imperial Brands, said: “The stylish aesthetics mean the Blu Bar kit has visual standout, while the demand for continued and frequent use is supported through the rechargeable battery. Finally, the new Cherry and Pineapple flavours are intensified – thanks to our innovative mesh coil, that takes the Blu Bar kit to another level.

“As consumers search for vaping solutions that provide even more intense flavours, ease of delivery and competitive pricing, we believe the Blu Bar kit offers a significant sales opportunity for wholesalers and retailers alike, as well as providing another revenue stream ahead of the proposed disposable vape ban.”

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