• Supplier: Imperial Tobacco
• Product: Blu Bar 1000 disposable
• RRP: £5.99
• Availability: Out now

Imperial Tobacco is adding to its Blu vaping brand with the launch of the Blu Bar 1000 disposable, which has a removable battery to aid in safe disposal.

Available at an RRP of £5.99, the fully compliant device is able to offer up to 1,000 puffs per device through Flavour Tech mesh heater technology.

It also has a translucent mouthpiece which shows the user how much liquid is left in the device.

Initial varieties at launch include Blueberry Ice, Strawberry Ice, Watermelon Ice, Banana Ice, Mint, Grape, Tropical Mix and Blueberry Cherry, with further flavours to come this spring.

Blue Bar launches three new flavours

Yawer Rasool, consumer marketing director at Imperial Tobacco UK & Ireland, said: “Demand for disposables has dominated the vape category in recent years, so much so that they’ve grown to account for an impressive 88% of vape sales. We expect this trend to continue shaping the category in 2024 and beyond. Our new Blu Bar 1000 is the perfect solution for retailers and wholesalers looking to capitalise on this growing sector.

“The new device offers an array of new features, including a higher puff count and unique flavour technology, providing an upgraded vaping experience with great tasting flavour that lasts longer – all from the well-known Blu brand that consumers know and trust – making Blu Bar 1000 a must-stock product for any retailers or wholesalers looking to grow their vape sales.”

The supplier will support the launch with promotions in selected wholesalers, retailer merchandise, and updates to the Blu Bar knowledge hub at blubar.co.uk. This includes articles, videos, quizzes and the chance to win prizes.

Additionally, Imperial will announce multi-year partnerships with music venues and arenas to boost brand awareness.

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