Imperial Tobacco is bringing back its limited-edition 21s cigarette packs and 32g rolling tobacco packs for independent convenience retailers.

The relaunched 21s packs are available across Richmond and L&B brands, at respective RRPs of £12.25 and £12.50.

Meanwhile, Riverstone 32g packs are available at an RRP of £18.50.

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Tom Gully, head of consumer marketing UK & Ireland at Imperial, said: “Shopper demand for value is the biggest trend shaping sales within the tobacco category. With the cost-of-living crisis continuing to impact household spending, we don’t expect this to change any time soon.

“By bringing back our range of independent exclusives, we are equipping retailers with bigger formats for some of our best-loved brands that will help them to cater to this rising demand for value. Both formats are available for a limited time only, so we’d recommend retailers take advantage of these added value lines whilst stocks last.”

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