- Product: Hula Hoops Smoky Bacon
- Supplier: KP Snacks
- RRP: £2.35
- Available: TBC
KP Snacks is expanding its Hula Hoops range with the launch of a Smoky Bacon variety in a 6x24g multipack.
The launch comes as multipacks are driving more than a third of crisps, snacks & nuts (CSN) sales. Bacon-flavoured products in the category are worth £74m and are in 10% annual growth.
Additionally, the launch is another meaty flavour addition to the range, with Hula Hoops BBQ Beef the bestselling multipack within the “meaty & BBQ” flavour segment.
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It is launching initially through Asda and Morrisons on 31 March and 19 May respectively, but the supplier has confirmed it will also be available through wholesale and convenience.
Sasha Finan, brand manager at Hula Hoops, said: “We’re excited to launch a brand new flavour for the Hula Hoops core range, building on the brand’s momentum after reaching the impressive £200 million retail sales value milestone last year. The release of the new Smoky Bacon variant is a key step in driving incremental shoppers to the brand by tempting consumers with new and irresistible flavours.”
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