Hovis has launched its limited-edition Ho Ho Hovis seasonal pack designs.

The festive packs are available for seven weeks across the brand’s top-selling lines including Soft White and Best of Both. Soft White Medium is currently the biggest-selling medium-sliced large loaf of pre-packaged white bread in Britain.

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Alongside the launch, Hovis has launched an online consumer competition offering the chance to win Ho Ho Hovis-branded Christmas jumpers and bobble hats.

It is also continuing its partnership with food charity FareShare, ensuring more than 250,000 loaves of bread are donated by the end of this year.

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