Horlicks is returning to TV screens for the first time in 20 years.

By utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin households across the North West Barb region.

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The creative has been designed to challenge the perception of Horlicks as a bedtime drink. Instead, the campain aims to position the beverage as a drink to be enjoyed everyday.

Rebekha White, brand manager at Aimia Foods, commented: “Horlicks’ return to TV after two decades marks a hugely exciting development for the brand. One which we are confident will help us to meet our key objectives of increasing front-of-mind awareness and purchase consideration within our growth focus audience.”

The TV campaign will be supported by PR, influencer and digital marketing.

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