• Products: Soopa Hooch Cherry Cola, Blue Raspberry
• Supplier: Global Brands
• ABV: 8%
• RRP: £2.99 PMP
• Available: now

Hooch has added two new varieties, Cherry Cola and Blue Raspberry, to its caffeinated ready-to-drink (RTD) Soopa Hooch range, alongside an updated can design across the entire range.

The two new varieties are rolling out across wholesalers now following an initial launch in B&M.

Their launch brings the number of flavours in the range to five, joining Darkest Berry, Twisted Tropical and Electric Lemonade.

Since launching last year, Soopa Hooch has added more than £800,000 in incremental value to the enhanced RTD category, which has increased its rate of sale by 18% and increased distribution by 18.3% compared to last year.

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Jacob Barrett, brand manager at Hooch, said: “We’re confident the bold, eye-catching products with their juicy, fruity flavours will be a hit with our current fans and new shoppers entering into the category for the first time.”

The supplier will support the launch with a marketing campaign in the new year, with influencer marketing and experiential campaigns involved to drive trial.

Barrett added: “Our insights show that we continue to be a key player in the category, with Hooch enjoying the highest levels of brand awareness versus key competitors. We’re committed to driving the brand forward, providing dependability through our classic lines and genuine innovation through our new product developments.”

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