Henry Westons launches Vintage Pear variety

• Product: Henry Westons Vintage Pear
• Supplier: Westons Cider
• ABV: 6%
• RRP: £2.50
• Available: TBC

Westons Cider is adding a Vintage Pear variety to its Henry Westons range.

The new flavour (6% ABV) is available in a 500ml bottle with a £2.50 RRP. According to the supplier, it is medium sweet, with a light and delicate finish.

Its launch comes as the pear cider category is in year-on-year growth and is worth nearly £50m, with 1.5 million buyers. Westons believes it can attract customers looking for a more premium pear option.

Additionally, the Henry Westons portfolio is worth £89.1m, growing by 17.5%.

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“We know there is an untapped market for those looking for a premium pear option. Our new pear variant opens the market to a slightly younger and non-traditional cider drinker with a ‘drink less but better’ mindset, looking to treat themselves with premium offerings,” said Holly Chadwick, Henry Westons Brand Manager at Westons Cider.

“While there is a wide range of pear products on the market, we still believe there is huge opportunity to premiumise the category – delighting both shoppers and retailers alike, especially as we head into the warmer months.”

Henry Westons Vintage Pear is launching initially in Tesco, with the supplier aiming for availability in further channels later this year.

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