• Products: Hell Energy Chillin’ Guanabana Mango, Groovy Grapefruit
• Supplier: Hell Energy
• RRP: 79p
• Available: 17 June via van sales team

Hell Beverages is adding to its Energy range with the launch of two limited-edition ‘Summer Cool’ varieties, Chillin’ Guanabana-Mango and Groovy Grapefruit.

The two new flavours will be available later this month exclusively through Hell’s van sales team.

Both variants contain five types of B-vitamins and 32mg/100ml of caffeine, and no preservatives. Their packaging is also infinitely recyclable.

Hell Energy launches new line ‘made by AI’

Their launch follows a busy year for Hell as the brand continues to establish itself in the convenience space. It has launched a Mocha RTD Coffee variety and an energy drink made by artificial intelligence.

The supplier has also been a presence at several trade shows, including the National Convenience Show, Bestway Retailer Showcase and the Scottish Grocers’ Federation Mini-Summit.

Hell Energy has also become the official energy drink partner of boxing promoter Boxxer.

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