• Products: Hell Energy Black Cherry, Green Apple, Strawberry-Banana
• Supplier: Hell Beverages
• RRP: £1 PMP
• Available from: Dhamecha, Bestway Wholesale, United Wholesale Grocers, Soft Drinks Co, Paul Bentley Wholesale, Inspire Field Marketing

Hell Energy has launched a range of 500ml cans in three varieties: Black Cherry, Strawberry-Banana and Green Apple.

Strawberry-Banana and Green Apple are new Hell Energy flavours, while Black Cherry 500ml is an extension of one of the brand’s top-selling 250ml variants.

The new range, which has a £1 price-mark, is available from a variety of wholesalers, including Dhamecha, Bestway Wholesale, United Wholesale Grocers, Soft Drinks Co and Paul Bentley Wholesale.

Boost launches 500ml format for Energy range

It is also available via Hell’s third-party field-sales partner, Inspire Field Marketing.

Hell Energy’s channel controller for convenience & wholesale, Andy Pheasant, said: “The big can format is driving category growth in energy, and we know consumers like to try new flavours, so introducing this range with standout packaging at a reduced £1 price point allows us to meet various shopper needs.”

The brand’s Classic variety will also be launching in a 500ml format in February.

Hell’s move into the 500ml space follows in the wake of similar moves from Boost and Lucozade.

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