• Products: Inch’s 0.0, Inch’s Cloudy
• Supplier: Heineken
• Cloudy ABV: 4.0%
• 0.0 RRP: 4x440ml: £4 (£3.50 promo)
• Cloudy RRP: 4x440ml: £5.65 (£4.75 on promo), 10x440ml: £11.50 (£9 on promo)
• Available: March

Heineken UK is set to expand its Inch’s Cider brand with the launch of two new varieties: Inch’s Cloudy and Inch’s 0.0.

Inch’s 0.0, which claims to be the first dealcoholised cider in the UK, is launching in 4x440ml cans.

Amalka Woodall, quality technologist at Hereford Ciderie, said: “This process of dealcoholisation has ensured that Inch’s 0.0 retains the flavour that our Medium Apple cider has become so well-known for, and which we see as essential characteristics in a perfect cider. 

“Ciders that have alcohol removed sometimes miss their sensory characteristics which can make the product taste thin and watery, whereas we have worked hard to ensure that none of the depth and character of Inch’s Medium Apple is lost throughout the process.”

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Meanwhile, Inch’s Cloudy (4.0% ABV) is a lightly sparkling, cloudy cider, available in 4x440ml and 10x440ml multipacks.

Rachel Holms, cider brand director at Heineken UK, said: “We know cider lovers are looking for exciting, high-quality options that match their lifestyle and preferences. With Inch’s Cloudy and Inch’s 0.0, we’re delivering innovation that not only tastes great but also challenges perceptions of what apple cider can be. 

“We’re confident these new additions will drive further growth in the category while reinforcing Inch’s reputation as a fresh, modern cider brand – encouraging existing Inch’s fans to explore new tastes, and providing a credible option for those who are looking to moderate their alcohol consumption.”

Since launching in 2021, Inch’s now has the highest value share growth (4.6%) of any cider in the UK and saw an overall sales increase of 47% in 2024. It has added £16m to the cider category, which is worth £372m in convenience.

Heineken UK will support the two new launches with a nationwide campaign across TV, social media, digital and out-of-home advertising, from April to September.

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