Hancocks is looking to highlight its healthier product offerings with its new Healthier at Hancocks proposition.

The confectionery wholesaler says it is responding to the growth of the healthier snacking market, which has increased by 15% in the past 12 months to be worth £148m.

Participating brands include the recently launched Clif and Sneak Energy ranges, as well as Barebells, Grenade, Gunna, Get More Vits, Eat Natural and Candy Kittens.

As part of the new proposition, brands which fall under the Healthier at Hancocks umbrella will be highlighted across depots and online with new signage and PoS.

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Hancocks is also planning to extend its own ranges with new brands and partner brand development.

Kathryn Hague, head of marketing at Hancocks, said: “Many of our independent, forecourt and grocery customers are segmenting healthy snacking and highlighting wider ranges in store, which aligns perfectly with our plans for healthier options. 

“With an already increased demand, the ability for retailers to tap into a brand new customer base and be involved with such a fast-growing category, introducing healthy snacking, functional and energy categories is a no brainer.”

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