Hancocks and World of Sweets have both added to their sour confectionery ranges with new launches from Zed Candy and Warheads.

Hancocks is now offering Souracha Candy Sauce from Zed Candy Screamers, a novelty candy liquid with a design inspired by bottles of sriracha sauce.

It carries a £1.29 RRP. The wholesaler recommends the sauce on its own or added to snacks and sweets.

World of Sweets adds Warheads Sour Ooze Pops to range

Meanwhile, World of Sweets has added Sour Popping Candy packs to its Warheads range, available in Sour Watermelon, Sour Green Apple and Sour Raspberry varieties.

The packs are available in displays containing 12 pouches, as well as three-packs.

Louisa Jones, senior brand manager at World of Sweets, said: “Warheads have been a best-selling brand for us. Our customers have experienced a real boost in sales for both American confectionery and sour flavours, so this product is sure to be a hit with confectionery lovers. 

“We’re always looking for ways to support our customers and fill those gaps in the market – and budget-friendly American confectionery lines are definitely needed.”

Read more product news