Ethical soft drinks brand Gunna Drinks has launched what it claims is the UK’s first range of aluminium bottled soft drinks, hoping the move is a catalyst for change in the soft drinks sector.
The supplier has launched Tropical Lemonade, Raspberry Lemonade and Twisted Lemonade varieties in 500ml, resealable bottles, each at an RRP of £1.99. They are also available in 300ml cans at an RRP of £1.10.
This comes in response to a report claiming that an average of 35.8 million plastic bottles are used every day in the UK, with only 19.8 million sent to recycling. Of this, only around 10% gets recycled in the UK, with the rest either incinerated, sent to landfill or abroad.
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Aside from the bottles’ environmental credentials, they are also intended to cater to consumers looking for healthier and more functional soft drinks. They provide immune-boosting benefits and are free from artificial additives.
Retailers interested in stocking Gunna Drinks are encouraged to visit the supplier’s wholesale page.
Melvin Jay, founder of Gunna Drinks, said: “We’ve invested heavily in this new planet-friendly packaging and although this comes at a premium, costing around 10% more than other formats, our research resoundingly shows consumers are prepared to pay a little more to avoid plastic. Coupled with the new immune-boosting sodas, we believe this is a compelling proposition for retailers, with average spend on functional wellness drinks currently more than twice the average price per litre spent on soft drinks. We hope to see other brands follow suit and switch to an aluminium bottled format in place of the hugely damaging single-use plastic that is all too common.”
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