• Product: Grace Mighty Malt 99p PMP
• Supplier: Grace Foods
• Available: now

Caribbean food and drink supplier Grace Foods has launched a 99p price-marked pack (PMP) format of its Mighty Malt drink.

Speaking about the launch, Grace Foods UK brand manager Dorota Dziedzic said: “We are in a very value-driven market at the moment for many different reasons, and PMPs are a way of us being able to give our customers value for money.”

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We also know how important PMPs are to independent retailers as they demonstrate to their clients that they can offer them market-leading brands at a good price.”

Dziedzic added that the success of Grace Foods’ Say Aloe Vera £1.29 PMP launch earlier this year prompted the supplier to examine which of its other drinks lines could benefit from a PMP.

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