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KP Snacks launches ‘Go Grab The Butterkist’ campaign

According to Nielsen IQ, Butterkist is leading the popcorn segment with a 35.9% share

KP Snacks is launching a new media campaign to drive sales of popcorn brand, Butterkist.

The campaign will feature on online video services including Sky, Vevo, YouTube and across social media platforms until the end of the year.

The campaign is designed to engage consumers and to capitalise on the growing evening sharing occasion.

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It will reference moments from popular shows, including I’m a Celebrity Get Me Out Of Here and Strictly Come Dancing. The campaign encourages shoppers to “Go Grab the Butterkist”.

Rachael Rayner, brand manager, KP Snacks, said: “We are delighted to have launched this new media campaign.

“Establishing Butterkist as the ideal accompaniment to much-loved TV moments while driving overall brand growth.”

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