The Limited Edition Chicken Fajita Slice is the latest limited launch from Ginsters.

It will be available to retailers from 30 October, at an RRP of £1.95, replacing the Creamy Tomato, Chicken & Mozzarella Slice.

The slice contains British chicken, cooked in a smoky sauce with sweet peppers and sliced onions. Its puff pastry has a paprika and parsley crumb topping.

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Emma Stowers, Ginsters marketing director, said: “The Limited Edition Slices help bring excitement, variety and innovation to the category, bringing in new shoppers looking for new flavour combinations and more lunch options. We are confident this new Limited Edition flavour will do the same.”

Ginsters is supporting the launch with its ongoing ‘Taste the Effort’ campaign across TV, social media and outdoor advertising.

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