Westons Cider is running ‘Taste of Adventure’, an on-pack promotion that it is calling the biggest in its history.

The promotion runs until the end of August 2024 and offers one winner the chance to win an adventure holiday, with 300 runner-up prizes up for grabs.

It is visible across Henry Westons Vintage, as well as Henry Westons British Vintage, Henry Westons Cloudy Vintage, Henry Westons Organic, Henry Westons Signature Vintage and Henry Westons Aged in 500ml bottles and all four-, six- and eight-packs, as well as Henry Westons Organic 10L BIB.

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It will be supported by out-of-home advertising, in-store activations including branded shippers and a hand-painted mural in Bristol.

Currently, Henry Westons’ growth continues to outpace the overall cider category, growing by 17.3% compared to category growth of 4.2% and seeing off-trade sales of £92.1m in the past year.

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