• Product: Barefoot
• Supplier: E&J Gallo
• ABV: 14.5%
• RRP: £8
• Available: now

E&J Gallo is rolling out its Barefoot California Zinfandel to wholesalers nationwide, following a successful launch in Sainsbury’s earlier this year.

The Zinfandel (14.5% ABV) contains notes of black cherry and juicy raspberry.

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Zinfandel is currently the fourth-most planted grape variety in California, and USA Zinfandel sales in the UK are up by 7.6%, growing 10 times faster than the total red wine segment.

Additionally, it has a 69% share of the Zinfandel segment in the UK.

“Barefoot is all about creating approachable, flavourful wines that are fitting for any occasion,” said Mark Stammers, senior sales director EMEA at Gallo. “As the UK’s number three wine brand, Barefoot is instantly recognisable on shelf. We hope that this, coupled with the growing popularity of Zinfandel in the UK, paves the way for us to introduce new drinkers to Zinfandel and grow the varietal.”

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