Funkin Cocktails is giving its Double Shot range a fresh new look.
As part of its 25th anniversary celebrations this year, the company has updated its premium cocktail range to broaden its appeal.
The redesigned cans feature a new colour scheme and new detailing to improve their standout on shelves.
The 14% ABV label is now more prominently displayed, highlighting the bar-quality strength of the cocktails.
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The new packaging is also designed to make product names, alcohol content, and flavours easy to spot on shelves.
Ben Anderson, marketing director at Funkin Cocktails said: “We’ve created a premium, gender-neutral look that appeals to those who value quality and sophistication in their drinks.
“We know that shoppers are increasingly looking for bar-quality experiences at home, and the enhanced visibility of key product details like the 14% ABV ensures this is clear at first glance so they know to expect an elevated cocktail experience.”
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