Funkin Cocktails is giving its Double Shot range a fresh new look.

As part of its 25th anniversary celebrations this year, the company has updated its premium cocktail range to broaden its appeal.

The redesigned cans feature a new colour scheme and new detailing to improve their standout on shelves.

The 14% ABV label is now more prominently displayed, highlighting the bar-quality strength of the cocktails.

Funkin Cocktails celebrates 25 years with on-pack promo

The new packaging is also designed to make product names, alcohol content, and flavours easy to spot on shelves.

Ben Anderson, marketing director at Funkin Cocktails said: “We’ve created a premium, gender-neutral look that appeals to those who value quality and sophistication in their drinks.

“We know that shoppers are increasingly looking for bar-quality experiences at home, and the enhanced visibility of key product details like the 14% ABV ensures this is clear at first glance so they know to expect an elevated cocktail experience.”

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