• Product: Funkin Cocktails Deluxe Dessert range
• Supplier: Funkin Cocktails
• ABV: 12%
• RRP: £12.50 each
• Available: TBC

Funkin Cocktails is aiming for seasonal sales success with the launch of its Deluxe Dessert range.

The limited-edition line-up is launching in Chocolate Espresso Martini and Black Forest Gateau varieties (both 12% ABV).

They will be available from wholesale channels “in the coming months”, following a launch in Sainsbury’s this week.

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Funkin says it is hoping to build on the success of its Bartender Edition large-format bottles, which currently outsell any other cocktail bottle brand by more than double.

“Our new Deluxe Dessert cocktails have been designed to deliver a luxurious twist on desserts shoppers know and love, marrying the richness of classic desserts with high-quality cocktail ingredients – a trend we’ve noticed in the on-trade and one consumers we know will enjoy from the convenience of their own home,” said Ashley Birch-Ruffell, head of brand at Funkin Cocktails.

“Our goal with this range is to prove that cocktails can be as indulgent and satisfying as dessert itself, offering versatility and a new dimension to traditional drinking occasions. We anticipate these new flavours will not only elevate seasonal hosting experiences but also meet consumer demand for high-quality, ready-to-drink options to drive significant growth for retailers.”

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