Ready-to-drink (RTD) brand Funkin Cocktails has launched its first alcohol-free variety in a Passion Fruit Martini flavour.
The new variety, inspired by the brand’s number-one selling alcoholic variety, has initially launched in Tesco ahead of a wider rollout in 4x200ml packs at an RRP of £6.75, and will also be available as a single can (RRP £1.80).
Funkin’s original Passion Fruit Martini line is worth £6.7m, having sold half a million more cans than the next bestseller across total retail last year, according to Nielsen data. It represents £1 in every £3 spent on RTD cocktails.
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“The no- and low- category is clearly growing, particularly among younger shoppers, as more people choose to moderate their drinking habits,” said Ben Anderson, marketing director at Funkin Cocktails.
“Our Passion Fruit Martini can is the runaway leader of the cocktail category. This is exactly why we’ve taken on the challenge of mixing up the same serve packed with all the punchy flavours shoppers know and love – only this time, without the alcohol, so everyone can get involved.”
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