Funkin Cocktails is celebrating its 25th anniversary with an on-pack promotion offering cash prizes.

The promotion, which is the brands largest yet, is offering retailers cash prizes of up to £25,000.

Available until August, the promotion is available on its 700ml Bartender Edition Bottles and Nitro Can Cocktail Mixed Party Packs.

The promotion builds on the brands ‘Shake it Lucky’ campaign which launched last year.

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Shoppers can enter the promo through scanning the QR code available on each participating pack.

Winners can also secure a trip for two to Barcelona, win a Polaroid Now Gen Camera, a mini fridge stacked with Funkin Cocktails or a £100 supermarket voucher.

The ready-to-drink (RTD) segment has reached double-digit growth. Equally, Funkin Cocktails has grown by 12% over the past year.

Ben Anderson, marketing director for Funkin, said: “With Bank Holidays, the Euros, and a summer of sunny days ahead, the competition timing couldn’t be better for retailers across all channels to unlock the full potential of cocktail sales.”

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