• Product: Funkin Cocktails Irn-Bru Vodka Martini
• Supplier: Funkin Cocktails
• ABV: 5%
• RRP: £2.19
• Available from: Booker, Bestway

Funkin Cocktails and Irn-Bru have collaborated on a limited-edition ready-to-drink (RTD) Vodka Martini as part of Funkin’s 25th anniversary.

The new line is available to independent retailers from Booker and Bestway.

According to the supplier, it targets popular cocktail consumption occasions while also catering to growing preferences.

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For instance, half of all cocktail serves contain vodka, while the martini format makes up a fifth of all cocktails.

However, there is also rising demand for drinks with a bitter orange flavour profile, as evidenced by the year-on-year growth of Aperol Spritz.

The launch will be supported by a marketing campaign across social media, digital and in-store promotions.

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