Perfetti Van Melle has launched Fruittella Simply Strawberry in a 170 sharing bag.

The new format is available now to the convenience channel at a £1.50 RRP.

It is an expansion of the brand’s top-selling flavour, with each sweet individually wrapped to encourage portion control.

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Additionally, it is vegan, and free from dairy, nuts and gluten.

The supplier recommends it as a sharing product for a big night in, or as a gift for upcoming holidays including Valentine’s Day, Mother’s Day and Easter.

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