Frubes has launched its biggest ever on-pack promotion, offering £45,000 in cash prizes to help drive sales during the back-to-school period.

The ‘Golden Ticket’ promotion will appear on limited-edition packs offering the chance to win one of five golden tickets, valued from £1,000 to £5,000, from the end of August until 30 September.

Frubes’ largest-ever campaign encourages shoppers to ‘Try me frozen’

There will also be 7,000 instant win opportunities worth £5 each.

Ewa Moxham, head of marketing for Frubes Supplier Yoplait, said: “Frubes is a lunchbox and after-school favourite, so this promotion is perfectly timed to drive awareness and sales during the back-to-school period. Forty-two per cent of kids’ yoghurts sold are in a handheld format and they are growing 8% year on year. They are versatile, fun and should be a must-stock during the back- to-school period.”

Yoplait will support the promotion with influencer marketing and advertising across on demand, online video and social media.

Read more product news