Fridge Raiders has unveiled Poppers, a new range of high-protein chicken bites, launching in a Cheesy Nacho variety.

The new range will be available nationwide from April at an RRP of £1.30, following an exclusive launch in Tesco meal deals this month.

Parent company Pilgrim’s Food Masters said food-to-go shoppers are looking for snacks that prioritise taste and provide protein.

Urban Eat launches on-pack promo offering tech prizes

Its launch precedes a year of marketing for the brand, including TV advertisements, as it looks to build on the growth of the food to go category.

Additionally, Fridge Raiders has achieved a 10% annual retail sales value growth to be worth £112m, having doubled since 2019.

Read more product news