Jägermeister is bringing back its ‘Freeze to Win’ promotion for the third consecutive year, offering shoppers the chance to win prizes when they buy promotional bottles.
The liqueur brand is producing 210,000 bottles with temperature-sensitive back labels. When stored in the freezer until ice cold, these labels reveal a secret code, which consumers can use to enter the competition.
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Last year’s iteration of the promotion saw more than 13,500 entries. To drive interest, this year’s bottles will have neck ties highlighting the chance to win prizes. The competition is open until 31 January 2025.
There are 480 prizes up for grabs, including VIP tickets to festivals in 2024 and 2025, mini-Jägermeister freezing cradles to keep the herbal liqueur chilled at home, premium branded green shot glasses, exclusive Jägermeister Jenga sets, e-shop vouchers and more.
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