F’real is adding a limited-edition Mint Choc Chip variety to its range.
The new launch is intended as a UK version of the supplier’s American Cool Mint Chip sold in the USA.
It will be available to retailers in May at an RRP of £3.50. The supplier is anticipating strong sales as consumers turn to frozen blended drinks to keep cool as the weather warms.
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Gemma Briant, marketing manager at F’real, said: “After such a positive response to Bubblegum, it was only right to expand our range with another innovative, delicious flavour.
“We’re confident that Mint Choc Chip will be another smash hit for retailers and consumers, as it has been heavily requested on social media, and has already proved hugely popular across the pond, as one of the top five bestselling flavours.
The supplier is supporting the new flavour with new packaging and blender artwork, as well as digital PoS and social media assets.
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