F’real launches limited Chocolate Orange variety

• Product: F’real Chocolate Orange
• Supplier: F’real
• Available: Now

F’real is adding a limited-edition Chocolate Orange variety to its range to drive autumn sales.

The supplier says the new flavour comes off the back of the growth of Belgian chocolate and orange flavours within sweet bakery, making it a good choice to introduce in a milkshake format.

It is also designed to bridge the gap between summer and autumn and cater to Gen Z shoppers, who have a preference for iced beverages.

F’real to launch limited-edition Mint Choc Chip variety

Dez Paterson, commercial director at F’real UK, said: “Adding the decadent taste of Chocolate Orange to F’real’s ever expanding portfolio will captivate the 92% of consumers who purchase milkshakes for taste or enjoyment. With over 113 million milkshakes sold through the UK in 2023, F’real Chocolate Orange enters the market to satiate demand for flavoursome, indulgent milkshake treats.”

F’real will support the launch with digital activity and social-media collaborations with retailers, as well as PoS.

Read more product news