Four Loko RTD unveils Dark Berry Burst variety

• Product: Four Loko Berry Burst
• Supplier: Red Star Brands
• ABV: 8.4%
• RRP: £3.49 (440ml)
• Available: May

Alcoholic ready-to-drink (RTD) brand Four Loko has extended its range with the launch of a Dark Berry Burst variety.

The new launch (8.4% ABV) is the ninth addition to the range’s UK offering, joining White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold, Sour Blue Razz and Sour Apple varieties.

It is caffeine-free and available in a 440ml can.

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Clark McIlroy, managing director of Four Loko distributor Red Star Brands, said: “RTDs are enjoying a major period of reinvigoration and the forecast for RTDs is extremely exciting, with particular emphasis on at-home occasions and the linked opportunity to drive sales,” commented Clark McIlroy, Managing Director of Four Loko distributor Red Star Brands.

“Four Loko enjoys a well-earned reputation for being the go-to drink for those seeking unconventional fun and full-on flavour.  Taste is perhaps the top consideration when it comes to RTD preferences so staying ahead of the curve is critical. “We’re confident that Dark Berry Burst, with its fresh fruity vibes and big flavour profile, will be the perfect summer pre-mix for all occasions

According to the supplier, since launching in the UK in 2021, Four Loko has becoming one of the fastest-growing RTD brands, adding £7m value growth to the convenience sector in 2023.

Dark Berry Burst is being premiered at this week’s National Convenience Show in Birmingham and will be supported in-store with wobblers, shelf barkers and chiller branding.

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