Vodka-based RTD brand Four Loko has introduced a limited edition Black flavour, featuring kiwi notes and an 8.4% ABV.  

Now available in 440ml cans at an RRP of £3.49, this release is geared to capture attention during the festive season. 

To support the launch, Four Loko’s “Party in a Can” campaign features in-store point-of-sale materials, including shelf barkers, wobblers, and digital aisle fins. 

 The campaign extends online, encouraging consumers to share their #FourLokoMoments – fun celebrations where Four Loko plays a part.  

Select participants will receive exclusive merchandise, adding to the brand’s festive spirit. 

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The campaign aims to engage Gen Z consumers, who are central to Four Loko’s target market, by creating authentic brand moments through user-generated content. 

 Additionally, Four Loko has partnered with Snappy Shopper in Scotland for Black Friday promotions, offering deals to amplify excitement. 

Clark McIlroy, managing director of distributor Red Star Brands said: “We know that NPD drives consumer interest in the RTD category so we’re excited to add some more vibrant colour in the run-up to Christmas.  

“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” Mcllroy said.  

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