• Product: Four Loko Berry Burst
• Supplier: Red Star Brands
• ABV: 8.4%
• RRP: £3.49 (440ml)
• Available: March

Alcoholic ready-to-drink (RTD) brand Four Loko has extended its range with the addition of a Camo Mango variety, rolling out this month.

The new mango-flavoured can comes in a striking camouflage-themed can. Its launch brings the total Four Loko range in the UK to 10 varieties.

“Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality,” said Clark McIlroy, managing mirector of Four Loko distributor Red Star Brands.  “With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.”

Four Loko launches limited-edition black flavour for festive season 

In support of the launch of Camo Mango, there will be a nationwide campaign across social media, influencer collaborations, sampling events and merchandise releases.

The campaign will invite consumers to share their boldest Four Loko moments via user-generated content featuring the hashtags #CamoLoko and #PartyInACan.

“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” added McIlroy.

Read more product news