Coca-Cola is leveraging its status as official partner of UEFA Euro 2024 by offering football-themed prizes across Zero Sugar formats.

The on-pack promotion runs for five weeks from 10 June across 2l, 1.25l and 500ml PET bottles, 330ml cans, 24x330ml multipacks and 330ml glass bottles of Coca-Cola Zero Sugar.

Shoppers can scan QR codes on limited-edition packs to go to the Coke App and enter a prize draw.

Prizes include Adidas training tops, Coca-Cola-branded footballs and cups.

Every entrant will also be added to a draw for a VIP final experience at Boxpark.

Convenience retailers can support the promotion with PoS from My.CCEP.com.

Coca-Cola giving away music and sport prizes with ‘Endless Summer’ promo

During the 2018 World Cup, the last summer football tournament unaffected by the Covid-19 pandemic, colas contributed more value to the growth of the soft drinks category than any other segment, driven mainly by Coca-Cola.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “International tournaments attract mainstream viewers in a way that club football doesn’t, in fact football is a key passion point for consumers, with the UEFA EURO 2020™ final drawing in over 29 million viewers in GB alone.

“For many, the games encourage get togethers with friends and family for a BBQ or drinks at home or down the local pub. Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.

‘We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football themed décor and by getting behind promotions like our Coca-Cola Zero Sugar UEFA Euro 2024 on-pack promotion.”

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