• Product: Nutella Ice Cream
• Supplier: Ferrero UK
• RRP: £5.50
• Available: Q4 2024/2025

Ferrero UK has unveiled Nutella Ice Cream tubs, the brand’s latest category entry.

The new launch is available in a 470ml tub. Initially launching this week in Morrisons, it will be made available more widely later this year and into 2025, the supplier said.

It marks Nutella’s latest expansion beyond its origins as a spread, having moved into biscuits and bakery previously.

The ice cream features layers of Nutella with hazelnut-flavoured ice cream and Nutella swirls.

MCD&T launches Maltesers Ice Cream bar

Speaking on the product’s growth opportunities, a Ferrero spokesperson said: “Early strong performances across Europe confirm the potential of Nutella Ice Cream here in the UK. When you consider that the tubs segment in the UK is the largest across Europe at a value of just above £300M, the potential for retailers operating in this market is incredibly exciting – particularly with the brand’s loyal fan base.

“What’s more, new flavours and premium SKUs drove growth in ice cream this past year, so we’re confident the appetite is there from shoppers looking for quality NPD from brands they love. We entered the ice cream market with Ferrero Rocher Classic Ice Cream Sticks last year, which exceeded expectations as the number one chocolate ice cream snack value driver, and number one 2023 NPD in rate of sale.”

Nutella will be supporting the launch with a £1.8m marketing spend across TV, social media, out of home and in-store shopper marketing.

Read more product news