Fox’s Burton’s Companies (FBC UK) has launched a multi-million-pound campaign in support of Maryland cookies including a new TV advert.

The TV advert is set to reach 62% of Maryland’s target audience, and comes as the brand’s retail sales value is now worth £63m, having grown by 18% annually.

It highlights how Maryland is a popular biscuit for families and also showcases its new packaging.

FBC invests in new look for Maryland

There will also be digital advertising across social media, apps and websites. Convenience stores will have access to online and in-store PoS such as social media assets, window posters and till screens.

Colin Taylor, trade marketing director at FBC UK, said: “The Maryland cookies restage is a significant investment for FBC UK. To make the launch a success with shoppers and retailers, our brand-new TV advert cements Maryland as a firm ‘family favourite’ highlighting its broad taste appeal. To reach our target audience, we have covered all bases with a multi-million 360-marketing campaign with both online and in-store activations to create maximum awareness and impact for our new visual identity.”

Read more product news