• Product: Merryland White Chocolate Chip Minis, Fox’s Fabulous Half Coated Winter Spiced Cookies
• Supplier: Fox’s Burton’s Companies
• RRP: £1.75 (Merryland), £2.50 (Fox’s)
• Available: Soon

Fox’s Burton’s Companies (FBC) has unveiled its Christmas 2024 biscuit range, with new launches from Maryland and Fox’s.

The supplier’s new launches are Merryland White Chocolate Chip Minis and Fox’s Fabulous Half Coated Winter Spiced Cookies.

Merryland White Chocolate Chip Minis come in a 150g sharing carton with a £1.75 RRP, off the back of 111% annual growth of the white chocolate flavour.

McVitie’s launches festive range with returning Gingerbread Digestives

Meanwhile, Fox’s Fabulous Half Coated Winter Spiced Cookies come in a 250g pack with a £2.50 RRP.

Colin Taylor, trade marketing director at FBC UK, said: “Last Christmas was a roaring success for the biscuits category and was a demonstration of how important the market is to seasonal sales. Sweet biscuits saw the highest uplift of any seasonal category in the four-week December window with growth of 16% vs 7% across total seasonal products.

“FBC UK significantly outperformed during this time, and seasonal and assortments has been growing by 40% year on year. This demonstrates a definite appetite from consumers who want to get into the festive spirit by enjoying time together and relaxing with their loved ones.”

Alongside the new launches, FBC’s returning range includes Fox’s Classic 550g Assortment, Fox’s Assortment Tins, Fox’s Snowman Tin, Fox’s Snowman Gingerbread Minis and Paterson’s.

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