Coca-Cola Europacific Partners (CCEP) has launched a new Halloween campaign for Fanta inspired by the soft drink’s partnership with the film Beetlejuice Beetlejuice.

The campaign features the Afterlife Train featured in the film, which has so far grossed $375m worldwide.

OPINION: How we’re preparing our store for Halloween, by Sophie Williams, Premier Broadway Edinburgh

Adverts across out-of-home, digital, social media and cinema advertising are inviting consumers to scan QR codes to play an interactive game on the Coca-Cola app.

Additionally, Fanta will host a Beetlejuice-themed immersive Afterlife Train pop-up at Westfield Stratford City in London for four days from 30 October 2024. Visitors who “board” the train will have to solve puzzles to escape it and will be rewarded with a limited-edition can of Fanta Zero Afterlife.

Read more product news