Fanta adds fruity trio to zero-sugar range

• Products: Fanta Zero Apple, Fanta Zero Raspberry, Fanta Tutti Frutti Zero Sugar
• Supplier: Coca-Cola Europacific Partners
• RRP: £1.35 (Zero Apple, Zero Raspberry 500ml)
• Available: 24 February (Zero Apple, Zero Raspberry), mid-March (Tutti Frutti Zero Sugar)

Coca-Cola Europacific Partners (CCEP) is expanding its Fanta zero-sugar line-up with two new permanent lines, Zero Apple and Zero Raspberry, and limited-edition Fanta Tutti Frutti Zero Sugar.

Zero Apple and Zero Raspberry will be launching on 24 February in 330ml cans and 500ml and 2l bottles. Tutti Frutti Zero Sugar will be available from mid-March for a limited time in a slimline 250ml can.

The launches come as the low-calorie flavoured carbonates segment is up by 23.1% in value over the past year, as more than 80% of British consumers are limiting their sugar intake.

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Rob Yeomans, vice-president, commercial development at CCEP GB, said: “We’re excited to be expanding our core Fanta zero sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry which will cater to consumers’ growing appetite for apple and raspberry flavours.

“Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavour. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.

All three launches will be supported by a multimillion-pound campaign including influencer partnerships, out-of-home advertising, social media and events. Convenience retailers can also request PoS kits from My.CCEP.com.

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