• Products: Extra Frereshers Tropical, Extra Refreshers Bubblemint £2.50 PMPs
• Supplier: Mars Wrigley
• Available: now

Mars Wrigley has launched two new Extra Refreshers price-marked packs (PMPs) which are exclusive to the convenience channel.

The range’s Tropical and Bubblemint varieties are now available in 30-piece bottles from wholesalers nationwide.

This comes as the gum category is currently growing at an annual rate of 4.9%. Additionally, 70% of Refreshers fruit volume is incremental to the category, and fruit gum is the fastest-growing segment in the category, with value growth of 8.9%.

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Ross Ripamonti, gum brand director at Mars Wrigley, said: “The benefits of PMPs are well known – they offer a quick price comparison and can capture the impulse shopper’s attention to drive retailers’ incremental sales. Our new PMPs deliver on this by providing trending flavours that communicate value to the shopper.”

The supplier will be supporting the launch and its wider fruit gum range with a multimillion-pound media investment. 

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