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 Product News/Crisps & Savoury Snacks

EXCLUSIVE: Walkers launches crisp collaborations with popular sauce brands

Walkers has previously launched collaborations with other PepsiCo crisp brands and Heinz

walkers sauces
  • Product: Walkers Heinz Tomato Ketchup, Walkers Lea & Perrins Worcestershire Sauce
  • Supplier: PepsiCo
  • RRP: £1.25 PMP
  • Available: now

Walkers has launched a range of crisps combining two popular sauces with the Walkers crisp base.

Better Retailing has seen Walkers Heinz Tomato Ketchup and Walkers Lea & Perrins Worcestershire Sauce listed in one major wholesaler’s newest product brochure.

Healthy snack brand Palse to get wholesale launch

This marks Walkers’ latest collaborative range launch, following combinations with other popular PepsiCo crisp brands and limited-edition sandwich flavour crisps, which were also made with Heinz.

Available in £1.25 price-marked packs (PMP), they offer a PoR of 42.1% on a promotional price, according to their listings with the wholesaler.

Better Retailing has reached out to PepsiCo about wider convenience and wholesale availability for the range.

Read more product news

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