• Product: Cheez-It Snap’d Cheese Sour Cream & Onion 120g
• Supplier: Kellanova
• RRP: £1.99
• Available: now

Kellanova has expanded its Cheez-It snack brand in convenience with the launch of the Snap’d Cheese Sour Cream & Onion variety in a 120g bag.

Better Retailing has seen the product listed in one major wholesaler’s newest product brochure.

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The flavour was part of the brand’s initial UK launch in July 2024, but was only available in major multiples. It marks Cheez-It’s first non-price-marked sharing bag in convenience.

Available at an RRP of £1.99, it offers a PoR up to 21.4% on promotion, according to its listing with the wholesaler.

Better Retailing has reached out to Kellanova about wider convenience and wholesale availability for the launch.

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