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EXCLUSIVE: Buckfast to launch RTD can range

A social media post from a fascia group has revealed two caffeinated flavours in the range

buckfast rtd can
  • Product: Buckfast Tonic Wine RTDs
  • Supplier: J Chandler & Co
  • ABV: 15% (Original), 5% (Buckfast and Lemonade)
  • RRP: £4.59 (Original), £2.29 (Buckfast and Lemonade)
  • Available: May (Scotland)

UPDATE: The supplier confirmed to Better Retailing at the National Convenience Show that it is launching this month in Scotland across all major wholesalers.

National account manager Steven Wilkes also said it was in discussion with Booker for a launch across the rest of the UK at the end of May, or throughout June.

ORIGINAL: Tonic wine brand Buckfast is expanding into the ready-to-drink (RTD) category with two new canned SKUs.

Better Retailing understands the range, which consists of Original (15% ABV) and Lemonade (5% ABV) varieties with added caffeine, will be available to retailers in May through “most wholesalers”, according to a source with knowledge of the launch.

Bardinet makes RTD debut with Brandy and Ginger Ale can

Scottish fascia group One O One Convenience shared a picture of the new cans on Facebook with the caption “Coming soon…”. The fascia has access to the range via one of its wholesalers.

Better Retailing has reached out to Buckfast manufacturer J Chandler & Co for more information about pricing and availability for independent retailers.

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